Apollo Magazine, “What to see during London’s Frieze week”, September 25, 2019, https://www.apollo-magazine.com/what-to-see-during-londons-frieze-week-2019/
Article:
Potential Future Trends in the Art Industry
Frieze week in London is a highly anticipated event for art enthusiasts, with numerous exhibitions and events taking place. In this year’s Frieze week, there are several key points and themes that stand out among the shows. These themes offer insights into potential future trends in the art industry. This article will analyze these key points and provide predictions and recommendations for the industry.
1. Pairing of artist and institution
One of the notable trends observed during Frieze week is the appropriate pairing of artist and institution. The Garden Museum in Lambeth showcasing works by Frank Walter is a prime example of this trend. Walter, a painter, writer, and environmentalist, ran a sugar plantation in Antigua. The museum’s choice to exhibit over 100 of his works highlights the importance of connecting an artist’s background and artistic practice with suitable institutions. This trend is likely to continue in the future as institutions seek to create meaningful and relevant exhibitions.
2. Recognition of overlooked artists
Another important trend evident in this year’s Frieze week is the recognition of overlooked artists. Frank Walter, though not widely known during his lifetime, is now receiving the attention he deserves through this exhibition. With the increasing emphasis on inclusivity and diversity in the art world, it is predicted that more institutions will seek to unearth and showcase hidden talents. This trend is crucial for providing a platform for artists who have been historically marginalized or overshadowed by more established names.
3. Integration of multiple disciplines
Frieze week displays a wide range of artistic practices, including painting, writing, and environmentalism in the case of Frank Walter. This integration of multiple disciplines in an exhibition highlights the evolving nature of art and its ability to encompass various fields. As art continues to push boundaries and explore new realms, it is recommended that artists and institutions embrace interdisciplinary approaches. Collaboration between artists from different disciplines can result in innovative and thought-provoking exhibitions.
Predictions for the future
Based on the key points observed during Frieze week, several predictions can be made for the future of the art industry.
- The trend of pairing artists with suitable institutions will gain further momentum, resulting in more impactful exhibitions. Institutions will strive to create connections between artists’ backgrounds and their chosen themes to enhance visitors’ engagement and understanding.
- The recognition of overlooked artists will become a central focus in the art world. Institutions will actively seek out and support underrepresented artists, contributing to a more diverse and inclusive art landscape.
- The integration of multiple disciplines will continue to shape the art industry. Artists and institutions will foster collaborations across different fields, enriching the artistic experience for audiences and pushing the boundaries of traditional art forms.
Recommendations for the industry
Building upon the potential future trends identified, the following recommendations can be made for the art industry:
- Institutions should prioritize meaningful collaborations between artists and appropriate institutions. This can be achieved through research and careful curation to ensure a strong connection between the artist’s background and the institution’s values and themes.
- Efforts should be made to actively discover and promote overlooked artists. Institutions should allocate resources to research and outreach programs to identify talented individuals who have been historically underrepresented or marginalized.
- Artists and institutions should embrace interdisciplinary approaches. Collaboration between artists from different disciplines can lead to groundbreaking exhibitions that challenge traditional notions of art and provide unique experiences for visitors.
In conclusion, Frieze week in London provides valuable insights into potential future trends in the art industry. By recognizing the pairing of artist and institution, the importance of overlooked artists, and the integration of multiple disciplines, the industry can progress towards a more diverse, inclusive, and innovative future.
References:
-Apollo Magazine, “What to see during London’s Frieze week”, September 25, 2019, https://www.apollo-magazine.com/what-to-see-during-londons-frieze-week-2019/