The History of London

London, the busy city that stands proudly on the banks of the River Thames, holds a captivating background that stretches back over two millennia. From its simple beginnings as a Roman settlement to its condition as a global monetary resources, the city has actually observed many makeovers, accomplishments, and disasters.

In advertisement 43, the Romans developed a small trading article on the north financial institution of the Thames, which they named Londinium. This settlement proliferated, quickly becoming a thriving city and an essential center for profession and commerce. The Romans created excellent structures such as the London Wall, which enclosed the city and provided defense from possible intruders.

Throughout the Middle Ages, London experienced both prosperity and hardship. It served as the funding of England and the seat of power for queens, while likewise enduring devastating occasions such as the Great Fire of London in 1666. This devastating fire, which ruined the city for three days, ruined a lot of the medieval style yet paved the way for the grand rebuilding of London in subsequent years.

The Tudor age noted a significant turning point in London’s history. The power of Henry VIII produced a wave of spiritual and cultural modification. Westminster Abbey, among London’s legendary spots, was transformed into a grand mausoleum for Henry VIII and various other British majesties. The city additionally ended up being a facility for arts and literature, supporting the abilities of prominent dramatists like William Shakespeare.

As London expanded swiftly throughout the Industrial Change, it became an epicenter of technology and progression. The building of bridges, such as the iconic Tower Bridge, revolutionized transportation and connected formerly isolated components of the city. The population flourished, and areas like Soho and Covent Yard ended up being dynamic centers for amusement and social gatherings.

In the 19th and 20th centuries, London encountered substantial obstacles together with exceptional accomplishments. The Victorian period caused the construction of the world-famous Crystal Palace, which housed the Excellent Exhibit of 1851. This amazing framework showcased the finest achievements of market and culture from around the globe.

London likewise withstood the scaries of World War II, enduring ruthless bombings throughout the Blitz. The resilience of Londoners and their determination to restore the city after the battle played a vital role in shaping the modern landscape we see today.

Today, London stands as a beacon of diversity and cultural richness. Its roads are lined with extraordinary spots, including Buckingham Palace, your homes of Parliament, and the marvelous St. Paul’s Cathedral. The city’s dynamic markets, such as Camden Market and Borough Market, supply an alluring range of culinary delights from worldwide.

London’s rich history continues to unravel with each passing day. From the royal splendor and ceremony to the advanced innovation and creative innovation, this city continues to be a captivating tapestry of practice and modernity. So next time you find on your own walking along the Thames or exploring the dynamic roads of Covent Yard, take a minute to value the unbelievable journey that has actually shaped London right into the world-class city it is today.

Enjoyable Fact: Did you understand that London’s renowned clock tower, commonly referred to as Large Ben, is actually named the Elizabeth Tower? It was relabelled in 2012 to honor Queen Elizabeth II’s Ruby Jubilee.

The Political System in London

London, the vibrant and dynamic funding of the UK, is not only renowned for its abundant history, legendary landmarks, and diverse society yet also for its unique political system. As a global city, London holds wonderful relevance in the political landscape, with its very own distinct administration framework that establishes it in addition to other cities in the UK.

At the heart of London’s political system lies the Greater London Authority (GLA), which was established in 2000. The GLA consists of two key components: the Mayor of London and the London Assembly. Allow’s delve into each of these entities to get a much deeper understanding of just how they form the political landscape of this magnificent city.

The Mayor of London:
The Mayor of London is a chosen position responsible for governing the city and representing its interests. This prominent role holds considerable power, supervising critical preparation, transportation, policing, and financial development across the capital. The mayor is elected by Londoners with an auxiliary ballot system, permitting voters to choose both a very first and second choice candidate.

Did you know that Sadiq Khan made background in 2016 by becoming London’s very first Muslim mayor? His political election noted a substantial milestone in the city’s political background, highlighting London’s dedication to diversity and inclusivity.

The mayor’s term lasts for four years, during which they function closely with different stakeholders to resolve the demands and ambitions of Londoners. They likewise have the authority to assign key individuals to placements such as the Replacement Mayor and participants of the Mayor’s Office for Policing and Criminal activity.

The London Setting up:
The London Assembly works as a scrutinizing body, holding the Mayor of London liable for their choices and actions. Comprising 25 members, the setting up represents all locations within Greater London. These members are chosen by Londoners via a combination of constituency and event checklist systems.

The assembly plays an essential role in the political system, taking a look at the mayor’s budget propositions, plans, and decisions. They likewise conduct examinations into numerous issues impacting Londoners, making certain openness and justness in the administration of the city.

• Fun truth: The London Setting up structure, located at City Hall, flaunts a special design appearing like a large glass egg-shaped structure. Its architecture has actually become a famous component of London’s horizon.

The assembly’s committees concentrate on details policy locations such as transport, atmosphere, housing, and economy. Via their extensive scrutiny, they contribute to shaping plans that enhance the lives of Londoners and address the difficulties dealt with by the city.

Devolution and Local Government:
While the GLA regulates critical matters across the resources, London is more split into 32 districts, each with its own city government. These districts have their own elected councils responsible for giving services such as education, real estate, social care, and local planning.

London’s districts play a critical function in making sure that the demands of details neighborhoods are met properly. They work very closely with the GLA to execute policies and efforts that satisfy the one-of-a-kind attributes and requirements of their respective locations.

Did you know that the City of London, usually referred to as the “Square Mile,” is an exemption to this system? It has its very own distinctive political structure known as the “City Firm,” dating back to middle ages times. The City Firm has its very own Lord Mayor and regulating body, making it a fascinating anomaly within London’s political landscape.

To conclude, London’s political system is a complicated internet of governance frameworks that guarantees efficient depiction and decision-making for its diverse population. The Mayor of London and the London Setting up work together to form policies, address difficulties, and promote the health of Londoners. Furthermore, the boroughs and the unique City Corporation contribute to regional governance, making sure that specific demands and concerns are satisfied at a grassroots degree.

London’s political system is a testament to the city’s dedication to democracy, diversity, and inclusivity. It is a shining example of how an international city grows via efficient administration and cooperation between different stakeholders.

The Nature of London: A Hidden Sanctuary in the Concrete Forest

London, commonly hailed as a dynamic city and a global financial center, is not normally associated with nature. Nonetheless, under the looming skyscrapers and in the middle of the stress, lies a concealed oasis of natural appeal. From rich environment-friendly parks to peaceful canals, London is a city that seamlessly blends metropolitan living with the marvels of the environment.

Parks: The Lungs of London

London is home to an impressive array of parks, providing break from the chaos of city life. Hyde Park, one of one of the most renowned parks on the planet, covers a staggering 350 acres and supplies a relaxing retreat from the bordering urban spread. As you stray through its green pathways, you’ll encounter impressive trees, growing blossoms, and peaceful lakes that attract ducks and swans. The park’s renowned Serpentine Lake is a popular spot for boating enthusiasts and wildlife fanatics alike.

Adjacent to Hyde Park exists Kensington Gardens, a place of serenity and natural beauty. Stroll along the sun-dappled courses, and you’ll come across the bewitching Kensington Palace, as soon as home to Queen Victoria. The gardens are also home to the Diana, Princess of Wales Memorial Playground, where kids can check out imaginative backyard nestled within a landscape of trees and blossoms.

London’s parks are not limited to these grand expanses. From Minister’s Park with its sensational increased yards to Richmond Park, where herds of deer openly wander, each park provides an unique experience that attaches Londoners with nature.

Rivers and Canals: Tranquility Amidst Urban Mayhem

Past its well-known parks, London boasts a substantial network of rivers and canals that meander through the city, offering a sense of harmony amidst the urban chaos. The River Thames, the lifeline of London, moves wonderfully via the heart of the city, offering a picturesque backdrop to legendary landmarks such as the Tower Bridge and your houses of Parliament.

Embarking on a leisurely stroll along the Minister’s Canal is like entering a surprise globe. Lined with captivating houseboats and dynamic canal-side coffee shops, the canal supplies a serene shelter far from the city’s clamor. As you amble along its towpaths, you’ll encounter a wealth of wild animals, from elegant swans moving through the water to cheeky squirrels scampering through the trees.

Urban Wildlife: A Surprising Biodiversity

Regardless of its urbanized landscape, London is including wild animals. The city’s parks and environment-friendly areas provide a sanctuary for a diverse variety of animals. From the lively parakeets that flutter with the skies to the elusive foxes that roam the streets under the cover of darkness, London’s wildlife will certainly shock and delight also one of the most skilled nature lover.

Venturing into Richmond Park, the biggest of London’s Royal Parks, you’ll run into one of the city’s most legendary locals – the marvelous red deer. With their impressive antlers and graceful gait, these spectacular animals roam openly in their natural environment. Observing them from a range, you can’t aid yet feel a feeling of wonder at their untamed beauty.

Beyond the parks, London’s waterways are home to a variety of water life. The Thames alone supports over 120 species of fish, including perch, pike, and also periodic discoveries of seals. Along the canal financial institutions, you’ll identify vibrant dragonflies rushing with the air and fragile water lilies floating externally.

Preservation Efforts: Nurturing London’s All-natural Heritage

Acknowledging the relevance of maintaining its all-natural heritage, London has actually carried out numerous conservation efforts to protect its eco-friendly rooms and wildlife. From efforts to promote biodiversity in urban locations to the production of wild animals passages, the city is proactively working towards guaranteeing a lasting future for its all-natural possessions.

One remarkable instance is the London Wild Animals Count on, a company committed to protecting and protecting the city’s wildlife and wild areas. Via their preservation projects, educational programs, and area engagement, they make every effort to instill a sense of environmental stewardship amongst Londoners.

Additionally, the Royal Parks, responsible for taking care of London’s eight historical parks, are dedicated to keeping a healthy and balanced balance between entertainment usage and ecological conservation. Their efforts include wildlife surveillance, habitat remediation, and sustainable landscaping methods.

In recent times, there has actually been a growing trend of rooftop yards and eco-friendly areas popping up across London. These cutting-edge initiatives not just give much-needed greenery in the city yet also contribute to air filtration and urban cooling.

London might be known for its iconic sites and vivid culture, however it is additionally a city that treasures its connection with nature. From its expansive parks to its relaxing rivers, the city provides a sanctuary for both Londoners and site visitors alike. So next time you find on your own in the heart of this concrete forest, take a minute to engage on your own in the unexpected elegance of London’s environment.

The Impressive Food of London

London, the busy capital city of the United Kingdom, is renowned for its abundant history, diverse culture, and vivid cooking scene. With a melting pot of influences from around the globe, London uses an absolutely international gastronomic experience. From typical British dishes to worldwide tastes, this city has something to entice every taste.

The Bar Society:
One can not look into London’s food without pointing out the iconic British club culture. Clubs are not just drinking facilities however additionally serve up scrumptious pub grub. Below, you can savor timeless meals like fish and chips, bangers and mash, and shepherd’s pie. These passionate dishes are the embodiment of comfort food and are best appreciated with a pint of in your area brewed ale.

International Delights:
London’s multiculturalism is reflected in its diverse dining choices. You can start a cooking journey with Chinatown, delighting in mouthwatering dark amount, crunchy Peking duck, and crackling Szechuan dishes. For those seeking Middle Eastern tastes, Edgware Roadway is a sanctuary for Lebanese and Persian food. The fragrant spices, succulent kebabs, and luscious hummus will certainly move you to the streets of Beirut.

Indian Influences:
London boasts a thriving Indian food scene, thanks to its historical connections with the Indian subcontinent. Brick Lane, referred to as the curry resources of London, is home to countless Indian and Bangladeshi eateries. Right here, you can appreciate fragrant biryanis, intense vindaloos, and delicious butter hen. Don’t neglect to accompany your meal with some fluffy naan bread and cooling raita.

Michelin-Starred Extravaganza:
London is additionally a haven for food connoisseurs seeking penalty dining experiences. The city boasts an impressive range of Michelin-starred restaurants, providing culinary masterpieces that press the limits of flavor and presentation. From celebrity cook Gordon Ramsay’s renowned facilities to Heston Blumenthal’s speculative productions, these eating experiences are truly unforgettable.

Road Food Thrills:
London’s dynamic street food scene is a paradise for foodies on the move. District Market, situated in Southwark, is a food enthusiast’s paradise. Here, you can explore stalls offering every little thing from artisanal cheeses and freshly baked bread to premium hamburgers and global delicacies. The alluring scents and busy ambience make it a must-visit destination for any kind of food fanatic.

A Conventional Recipe: Fish and Chips
No visit to London is complete without enjoying the quintessential British dish: fish and chips. This classic mix of crunchy battered fish and golden french fries is a true home cooking joy. Right here’s a basic dish to recreate this renowned meal at home:

1. Begin by pre-heating your stove to 200 ° C( 400 ° F
2. ). Peel and reduced potatoes into thick chips, then saturate them in cool water for 30 minutes.
3. In the meanwhile, prepare the fish batter by combining 150g of flour, a pinch of salt, and 300ml of ice-cold carbonated water. Whisk until the batter is smooth.
4. Drain pipes the chips and pat them dry with cooking area paper. Fry them in warm grease until golden brownish and crunchy. When done, transfer them to a baking tray and put them in the preheated oven to keep warm.
5. Dip the fish fillets (generally cod or haddock) into the batter, guaranteeing they are completely covered.
6. Fry the battered fish in warm oil until gold brownish and prepared via. This generally takes around 4-5 mins per side.
7. As soon as prepared, remove the fish from the oil and area it on kitchen paper to drain pipes excess oil.
8. Serve the fish and chips with a side of mushy peas, tartar sauce, and a scattering of salt and vinegar.

Whether you’re a follower of typical British fare, international thrills, or innovative cuisine, London has it all. This city’s culinary offerings are a real representation of its multicultural nature, making certain that every food lover’s cravings is completely satisfied. So, get your fork and embark on a gastronomic journey through the dynamic roads of London!

The Lively Individuals and Diverse Populace of London

London, the bustling funding city of England, is not only prominent for its famous sites and rich background but likewise for its dynamic and varied population. With a populace of over 8 million individuals, London is a melting pot of societies, ethnic backgrounds, and backgrounds, making it one of one of the most cosmopolitan cities worldwide.

A Diverse Tapestry:
London’s populace is a real tapestry of diversity, with individuals from every corner of the globe calling this city their home. People from all profession involved London seeking opportunities, making it an absolutely modern center. From British-born residents to immigrants from Asia, Africa, the Americas, and Europe, London welcomes variety and commemorates the richness it brings.

International Flavor:
London’s worldwide flavor is evident in its numerous areas, each with its very own unique personality and cultural impacts. The East End, for example, has long been connected with the Bangladeshi community, with Brick Lane working as a vivid center for South Oriental food and society. Likewise, Chinatown in Soho provides a genuine preference of Chinese society with its busy markets and typical dining establishments.

The British Identification:
While London is unquestionably a worldwide city, it still retains a strong feeling of British identity. The city boasts of its heritage and royal practices, with landmarks like Buckingham Royal residence and the Tower of London acting as suggestions of its historical past. The British sense of humor and love for tea and bars can still be discovered high and low of this stretching metropolitan area.

Global Financial Center:
London’s populace is not just varied in regards to culture yet also in terms of expert backgrounds. The city has actually long been an international economic center, bring in experts from around the globe. The City of London, usually described as the Square Mile, is a giant of financial institutions and is home to the London Stock market and many financial titans. This pulls in a large number of skilled specialists, better enhancing the city’s populace.

Commemorating Diversity:
London takes satisfaction in celebrating its varied populace via different cultural events and festivals. Noteworthy parties include the lively Notting Hill Carnival, Europe’s largest road celebration, showcasing the Caribbean area’s abundant society and practices. The Diwali celebration in Trafalgar Square and the Chinese New Year parade are various other instances of exactly how London accepts and promotes multiculturalism.

The London Spirit:
Past its varied population, Londoners are known for their resilience, creative thinking, and ingenious spirit. The city has been a breeding ground for artistic talent, generating world-renowned dramatists, musicians, and musicians. From the jobs of William Shakespeare at the Globe Theatre to the modern-day art scene at Tate Modern, London’s imaginative power is apparent and contagious.

Challenges and Opportunities:
Nevertheless, London’s population variety likewise postures difficulties. The city encounters issues such as real estate price, social combination, and access to public services. Initiatives are continuously being made to guarantee that all homeowners can gain from the city’s possibilities while addressing these challenges.

Finally, the people and populace of London create a dynamic and dynamic tapestry that reflects the city’s rich cultural heritage. From its varied communities to its international labor force, London is a city that grows on its multiculturalism. While challenges exist, London remains to be an inclusive and welcoming city that accepts variety, making it an extraordinary area to live and visit.

Living in London

Exploring the Vast Universe: Unveiling the Mysteries of Cosmology

by jsendak | Dec 31, 2023 | Cosmology & Computing

Exploring the Vast Universe: Unveiling the Mysteries of Cosmology

The universe, a vast expanse of space and time, has always captivated human curiosity. Since ancient times, humans have looked up at the night sky, wondering about the stars, planets, and galaxies that adorn it. Over the centuries, our understanding of the universe has evolved, and with the advent of modern technology, we have been able to delve deeper into the mysteries of cosmology.

Cosmology is the scientific study of the origin, evolution, and structure of the universe. It seeks to answer fundamental questions about our existence, such as how the universe began, what it is made of, and how it will end. Through observations, experiments, and mathematical models, cosmologists strive to unravel the secrets of the cosmos.

One of the most significant breakthroughs in cosmology came in the early 20th century with the discovery of the expanding universe. Astronomer Edwin Hubble observed that galaxies were moving away from each other, indicating that the universe was not static but constantly expanding. This led to the formulation of the Big Bang theory, which suggests that the universe originated from a hot and dense singularity about 13.8 billion years ago.

The Big Bang theory revolutionized our understanding of the universe’s origins, but it also raised new questions. What happened before the Big Bang? What triggered this cosmic explosion? These questions remain open and continue to drive scientific research in cosmology.

Another mystery that cosmologists are trying to unravel is the nature of dark matter and dark energy. Observations have shown that visible matter, such as stars and galaxies, only accounts for a small fraction of the total mass and energy in the universe. The rest is made up of dark matter and dark energy, which cannot be directly observed but can be inferred through their gravitational effects.

Dark matter is believed to be a type of non-luminous matter that interacts only through gravity. It plays a crucial role in the formation and evolution of galaxies, providing the gravitational glue that holds them together. Despite its importance, its exact composition and properties remain unknown.

On the other hand, dark energy is even more enigmatic. It is thought to be responsible for the accelerated expansion of the universe, counteracting the gravitational pull of matter. The nature of dark energy is still a subject of intense debate among cosmologists, with various theories and hypotheses being proposed.

Cosmology also explores the concept of multiverses, suggesting that our universe may be just one of many. The idea of multiple universes stems from theories like inflation, which propose that the universe underwent a rapid expansion shortly after the Big Bang. This expansion could have given rise to multiple regions with different physical properties, creating a vast cosmic landscape.

To study the universe and its mysteries, cosmologists employ a wide range of tools and techniques. Observatories equipped with powerful telescopes, both on Earth and in space, allow them to observe distant galaxies and study their properties. Particle accelerators and detectors help recreate conditions similar to those in the early universe, providing insights into its fundamental particles and forces.

In recent years, advancements in technology have opened up new avenues for cosmological research. The development of gravitational wave detectors, such as LIGO and VIRGO, has allowed scientists to observe ripples in spacetime caused by cataclysmic events like the collision of black holes. These observations provide valuable information about the nature of gravity and the behavior of matter in extreme conditions.

As our understanding of cosmology deepens, it raises profound philosophical and existential questions. What is our place in the vastness of the universe? Are we alone in this cosmic ocean? Exploring these questions not only expands our scientific knowledge but also challenges our perception of reality and our role in it.

The mysteries of cosmology continue to captivate scientists and laypeople alike. With each new discovery, we inch closer to unraveling the secrets of the universe. The exploration of the vast cosmos is a testament to human curiosity, ingenuity, and our relentless pursuit of knowledge. As we continue to explore and unveil the mysteries of cosmology, we gain a deeper appreciation for the beauty and complexity of the universe we call home.

Transforming the Hospitality Industry: Trends, Predictions, and Recommendations

by jsendak | Dec 31, 2023 | AI News

In recent years, technological advancements have transformed various industries, and the hospitality industry is no exception. The key points of the following text highlight important trends that will likely shape the future of the hospitality industry and provide opportunities for growth and innovation. This article aims to analyze these key points and offer unique predictions and recommendations for the industry’s future.

Smart Technology Integration

One of the key trends in the hospitality industry is the integration of smart technology. Hotels are increasingly adopting smart devices and systems to enhance guest experiences and improve operational efficiency. For instance, voice-controlled assistants in hotel rooms can provide personalized services, control room settings, and answer guest queries. Furthermore, mobile apps allow guests to check-in remotely, access their rooms using digital keys, and control room features. The future holds promising innovations, including Internet of Things (IoT) devices that can automatically adjust room settings based on guests’ preferences and behavior.

Prediction: Increased Adoption of Artificial Intelligence

The hospitality industry will witness a surge in the adoption of artificial intelligence (AI) in the near future. AI-powered chatbots will become more sophisticated, allowing guests to interact seamlessly with virtual assistants for personalized recommendations, instant customer support, and efficient concierge services. AI algorithms will analyze guest behavior, preferences, and feedback to deliver tailored experiences, enabling hotels to differentiate themselves in the market.

Recommendation: Embrace AI for Personalized Experiences

To stay competitive and meet evolving customer expectations, hotels should actively embrace AI technologies. Investing in AI-powered chatbots and machine learning algorithms can enhance guest experiences by delivering personalized recommendations, streamlining check-in and checkout processes, and providing efficient customer support. Hotel staff can focus on offering high-touch services while AI handles routine tasks, improving overall operational efficiency.

Enhanced Guest Safety and Security

Ensuring guest safety and security is of paramount importance for the hospitality industry. In the wake of the COVID-19 pandemic, hotels have implemented various measures like contactless check-ins, enhanced cleaning protocols, and social distancing practices. These measures will likely become permanent features, as a heightened focus on health and safety will continue post-pandemic.

Prediction: Rise of Contactless Technologies

Contactless technologies will see a significant rise as guests increasingly prefer minimal physical contact during their stay. Mobile payments, digital menus, and touchless elevators are just a few examples of how technology can minimize contact points and create a safer environment for guests. Furthermore, advanced technologies like facial recognition and biometric authentication can enhance security while improving guest convenience.

Recommendation: Prioritize Contactless Solutions

Hotels should prioritize the adoption of contactless technologies to enhance guest safety and convenience. Implementing mobile payment systems, digital room keys, and touchless controls for amenities will become crucial. Additionally, leveraging biometric authentication and facial recognition technologies can provide a frictionless and secure experience for guests. Communicating these safety measures effectively through marketing materials and online platforms will help build trust with potential customers.

Sustainable Practices and Eco-friendly Initiatives

With rising concerns about climate change and environmental sustainability, the hospitality industry is moving toward implementing eco-friendly initiatives. Guests are becoming more conscious of their ecological footprint and prefer staying in environmentally responsible hotels. Reducing waste, conserving energy, and incorporating sustainable materials are key aspects of this trend.

Prediction: Increased Adoption of Green Technologies

In the future, hotels will increasingly incorporate green technologies to minimize their environmental impact. Energy-efficient lighting, smart thermostats, renewable energy generation, and waste reduction programs are expected to become common practices. Furthermore, advancements in green construction materials and practices will enable hotels to adopt sustainable design elements without compromising guest comfort.

Recommendation: Implement Sustainable Strategies

Hotels should actively embrace sustainable practices and eco-friendly initiatives. Installing energy-efficient systems, promoting recycling programs, and using renewable energy sources can demonstrate commitment to environmental responsibility. Engaging guests in sustainability efforts through educational campaigns and incentivized programs can also foster customer loyalty and differentiate the hotel from competitors.

Conclusion

The future of the hospitality industry looks promising with the integration of smart technology, a focus on guest safety and security, and a shift towards sustainable practices. Investing in AI to deliver personalized experiences, prioritizing contactless technologies for guest safety, and implementing eco-friendly initiatives are essential recommendations for the industry’s growth and success.

References:

• Gant, C. (2021). How technology is shaping the post-Covid hotel experience. Retrieved from https://www.raconteur.net/business-innovation/how-technology-is-shaping-the-post-covid-hotel-experience/
• Jueri, D., Kapetanaki, A., Holmes, M., & Isomursu, M. (2019). Towards an AI for Hotel Recommendations–Exploring the Effects of Mismatch Between AI Features and User Preferences. In Adjunct Proceedings of the 2019 ACM International Joint Conference on Pervasive and Ubiquitous Computing and Proceedings of the 2019 ACM International Symposium on Wearable Computers (pp. 161–165). ACM.
• Roh, J. J., Park, S. Y., & Lee, C. K. (2021). Assessing green practices for effective hotel sustainability: exploring the importance-performance analysis in customers’ perspective. Sustainability, 13(10), 5487.