Thematic Preface: Reflecting on the Evolution of Independent Art Fair

Alice Mackler at Kerry Schuss Gallery: A Photography Exhibition by Etienne Frossard

Since its establishment, Independent Art Fair has carved a distinct niche in the art world, presenting a unique, curator-focused approach that challenges traditional art fair models. As the fair celebrates its anniversary, it is an opportune moment to reflect on its evolution and the impact it has had on the contemporary art landscape.

Alice Mackler at Kerry Schuss Gallery: A Photography Exhibition by Etienne Frossard

Independent’s revolutionary ethos can be traced back to the mid-20th century, when the notion of the art fair gained prominence as a platform for buying, selling, and showcasing artworks. However, with the commercial expansion of these events, concerns arose about their growing corporatization, prioritizing profit over artistic integrity.

In response to this trend, Independent emerged in 2010 as a refreshing alternative. By embracing a non-profit model and placing curators at the forefront, Independent aimed to provide a more intimate, immersive, and curated experience for both collectors and art enthusiasts.

Building on the legacy of pioneering curatorial projects like Documenta and the Carnegie International, Independent offers a carefully selected roster of galleries and spaces, emphasizing collaboration, dialogue, and a thoughtful presentation of artworks. It foregrounds content over commercialism, encouraging in-depth engagement with art rather than simply viewing it as a commodity.

Alice Mackler at Kerry Schuss Gallery: A Photography Exhibition by Etienne Frossard

The impact of Independent’s approach is evident in its growing influence and the subsequent rise of similar satellite fairs and alternative models. Indeed, the fair’s success has paved the way for new art fair initiatives that prioritize curatorial vision, creating a space for galleries and artists to showcase their work outside the confines of traditional art market structures.

Today, as Independent announces its anniversary, it stands as a testament to the power of innovation and the importance of challenging established systems. By nurturing a symbiotic relationship between art and curatorial practice, the fair continues to redefine the boundaries of the art market, championing creativity and intellectual rigor.

Image: Alice Mackler, Kerry Schuss Gallery, Independent, 2019, photography by Etienne Frossard, courtesy Independent.

Alice Mackler, Kerry Schuss Gallery, Independent, 2019, photography by Etienne Frossard, courtesy Independent. Independent Announces Anniversary

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