The Potential Future Trends in the Art Industry
The recent lawsuit between dealer and curator Eric Ian Hornak-Spoutz and painter Scott Kahn highlights some key points that may shape future trends in the art industry. From the rise of online exhibitions to the importance of gallery relationships, these themes offer insights into what we can expect to see in the coming years.
1. Online Exhibitions
The lawsuit mentions that the exhibition between Hornak-Spoutz and Kahn was born out of an hours-long Zoom call. This suggests that online exhibitions may become more prevalent in the future. As technology advances and virtual experiences become more immersive, artists and galleries may explore the potential of showcasing artwork online to reach wider audiences.
Virtual exhibitions can offer several advantages, such as reduced costs for physical installations and the ability to reach international collectors without geographical limitations. Additionally, online exhibitions can provide interactive features and digital catalogs that enhance the viewer’s experience.
2. Importance of Gallery Relationships
The lawsuit emphasizes the importance of gallery relationships in an artist’s career. Kahn allegedly asked Hornak-Spoutz to help him find a new primary gallery to generate more publicity. This showcases the significance of having strong gallery representation in establishing an artist’s reputation and reaching a wider audience.
In the future, artists may continue to rely on galleries to promote and sell their artwork. However, as the art market evolves, artists may also explore alternative methods of showcasing and selling their work, such as artist-run collectives or direct-to-consumer platforms.
3. Emerging Artists and Unconventional Paths to Success
The story of Scott Kahn’s rise from living in his cousin’s attic to becoming a successful artist highlights the potential for emerging artists to gain recognition in the art world. The support and mentorship from established artists, as in the case of Matthew Wong championing Kahn’s work, can play a significant role in propelling artists to success.
With the democratization of art through social media and online platforms, emerging artists now have greater opportunities to share their work with a wider audience. As a result, we may see more unconventional paths to success and more artists breaking into the mainstream art market without traditional gallery representation. Building a strong online presence and engaging with online communities may become key strategies for emerging artists.
Predictions and Recommendations for the Industry
- Increased Emphasis on Online Presence: Artists and galleries should invest in building a strong online presence to reach broader audiences and adapt to changing market trends. This includes maintaining an engaging website, utilizing social media platforms, and participating in online exhibitions.
- Importance of Authenticity and Due Diligence: With the growing concern of fake artworks, both collectors and industry professionals should prioritize authenticity and due diligence. Conducting thorough research, consulting experts, and verifying provenance become crucial steps in ensuring the integrity of the art market.
- Collaboration and Mentorship: The art industry should continue to foster collaboration and mentorship between established and emerging artists. Supporting emerging talents can contribute to the diversity and innovation of the art market, while established artists can benefit from fresh perspectives and new artistic voices.
References:
- Carlson, A. (2023, July 18). Dealer Eric Ian Hornak-Spoutz Sues Painter Scott Kahn, David Zwirner Over Alleged Breach of Contract. ARTnews. https://www.artnews.com/art-news/news/eric-hornak-spoutz-scott-kahn-lawsuit-painter-dealer-1234608769/