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SENTHIL THYAGARAJAN (504) 908 0008 | senthil.thyagarajan@gmail.com Portfolio: http://www.stencilled.me https://www.linkedin.com/in/senthilthyagarajan/
PROFESSIONAL EXPERIENCE Analytics Director, Mekanism, New York, NY June 2023 –Present
Built real-time reporting dashboards with Supermetrics & BigQuery, integrating cross-channel data to improve decision-making. Developed a RAG tool that cut insight generation time by 30%, streamlining reporting and enhancing data-driven decision-making. Condensed 100+ slides into a one-page executive report, simplifying media insights for C-suite stakeholders. Embedded a data-driven culture, mentoring teams on analytics tools and integrating data into agency strategy.
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Understanding the Role of Data Analytics in Decision-Making Strategies
The digital age has led to an unprecedented influx of data, which has necessitated businesses to rely on robust analytics strategies to stay ahead of the curve. Senthil Thyagarajan, in his role as Analytics Director at Mekanism, has been instrumental in leveraging data analytics to improve decision-making.
Key Accomplishments
- Constructed real-time reporting dashboards with Supermetrics and BigQuery
- Integrated cross-channel data to optimize decision-making
- Developed an RAG tool to cut insight generation time by 30%
- Streamlined reporting and enhanced data-driven decision-making
- Condensed 100+ slides into a one-page executive report for C-suite stakeholders
- Fostered a data-driven culture, mentoring teams in analytics tools and integrating data into agency strategy
Long-Term Implications and Possible Future Developments
Thyagarajan’s work at Mekanism underscores the powerful impact of analytics in shaping business strategy. By condensing voluminous data into comprehensive reports, substantial time is saved in decision-making.
The ongoing progression towards a data-driven corporate culture suggests that analytics will continue to dominate decision-making processes. The ability to integrate cross-channel data in real-time will empower businesses to make more informed choices, respond quickly to market changes and ultimately, improve their competitive advantage.
Advancements in data analytics tools may enhance capabilities in insight generation, reporting, and strategic decision-making. As such, businesses should prepare for an even greater reliance on data analytics in the future.
Actionable Advice
Considering these insights, businesses should aim to:
- Strengthen their analytical capabilities by investing in new tools and training their teams accordingly
- Include analytics in their strategic decision-making processes
- Ensure real-time data integration from various channels for quicker and more effective decision-making
- Develop comprehensive yet concise reports for executives, thereby saving time for key decision-makers
By embedding a data-driven culture and effectively leveraging analytics tools, businesses can not only remain competitive but also be better prepared for future challenges and opportunities.