Target, a groundbreaking new commission by acclaimed artist Bharti Kher. In this monumental installation, Kher explores the themes of consumerism, globalization, and identity, shedding light on the contemporary human condition.
Throughout history, artists have used their craft to comment on the society they live in. From the Italian Renaissance painters who captured the opulence of the ruling classes to the politically charged works of the Mexican muralists in the early 20th century, art has served as a mirror reflecting the triumphs and tribulations of our world. Today, Bharti Kher continues this tradition, offering us a powerful and thought-provoking perspective on the globalized society we inhabit.
In Target, Kher contrasts the myth of progress and prosperity that our consumer-driven culture promises with the reality of its consequences. Drawing on historical and contemporary references, she creates a visual narrative that forces us to confront the impact of our choices and actions. Through a striking arrangement of found objects, she invites us to question the sustainability of our lifestyle and the implications it has on marginalized communities.
The title, Target, carries multiple layers of meaning. It evokes the sense of being hunted, of being pursued by the relentless pursuit of profit and the never-ending cycle of desire and consumption. Kher’s installation speaks to the ways in which our identities are shaped by the products we consume, the brands we aspire to, and the image of success that society imposes on us. It raises vital questions about our individual agency and the extent to which we are defined by the choices made available to us.
As we enter the year 2024, the context in which Target is presented is of particular significance. The world has become increasingly interconnected, with global trade and communication networks shaping our everyday lives. Yet, this interconnectedness comes at a cost, as we witness the erosion of local cultures and the exploitation of resources in the pursuit of economic growth. Kher’s commission calls attention to these tensions, urging us to consider the consequences of our actions on both a personal and global scale.
Target is a powerful reminder that art has the capacity to inspire change. Through its sheer scale and striking imagery, it confronts us with the uncomfortable truths of our world. It challenges us to reevaluate our priorities and to question the dominant narratives that drive our society. By inviting us to engage in this dialogue, Bharti Kher offers us the opportunity to embark on a journey of self-reflection and collective action, ultimately aiming for a more sustainable and equitable future.
