Future Trends and Predictions: The Evolution of Beauty in The Cult of Beauty Exhibition

The Cult of Beauty: Future Trends and Predictions


As technology continues to advance and society evolves, the concept of beauty is also transforming. “The Cult of Beauty,” an exhibition currently on display at the Wellcome Collection in London, explores the historical significance of beauty in art and culture. The exhibition takes its name from a 1929 advertisement for Hazeline Snow, a whitening product manufactured by Burroughs, Wellcome & Co. While the exhibition looks back at the past, it also offers insights into potential future trends and predictions related to beauty. This article will analyze the key points of the exhibition and provide comprehensive and detailed insights into the potential future of the beauty industry.

The Changing Perception of Beauty

One of the key themes explored in “The Cult of Beauty” is the changing perception of beauty over time. The exhibition showcases how different eras have embraced various ideals of beauty, from the pale skin of the Victorian era to the sun-kissed glow of the 1960s. This shift highlights the ever-evolving nature of beauty standards.

  • Future Trend: In the future, beauty standards are likely to become even more diverse and inclusive. With the rise of body positivity movements, there will be a greater emphasis on embracing and celebrating individual uniqueness. Beauty products and advertisements will strive to showcase a wider range of skin tones, body shapes, and physical features.

The Role of Technology

Technology has always played a significant role in shaping beauty trends. From the invention of cosmetics to the widespread use of social media filters, technology has continually influenced society’s perception of beauty. “The Cult of Beauty” exhibition highlights this relationship and raises questions about its impact on individuals’ self-esteem and body image.

  • Future Trend: The beauty industry will witness a further integration of technology in product development and marketing. Virtual reality (VR) and augmented reality (AR) will become integral tools for consumers to visualize and experiment with different looks before making a purchase. Moreover, advancements in artificial intelligence (AI) will allow for more accurate color matching and personalized beauty recommendations.

Sustainability and Ethical Practices

The exhibition also sheds light on the negative impact that the beauty industry has had on the environment. The excessive use of plastic packaging and testing on animals are significant concerns that must be addressed. “The Cult of Beauty” encourages reflection on the importance of embracing sustainable and ethical practices within the industry.

  • Future Trend: The beauty industry will experience a shift towards sustainability and ethical practices. Consumers are increasingly conscious of the environmental impact of their purchasing decisions, and they are demanding more eco-friendly options. Brands that prioritize sustainable packaging, cruelty-free testing, and responsibly sourced ingredients will gain a competitive edge. Additionally, there will be a rise in refillable and customizable beauty products, reducing waste and promoting individual creativity.

Personalized Beauty Experiences

Another theme explored in the exhibition is the desire for personalized beauty experiences. From bespoke perfumes to tailored skincare routines, individuals seek products and services that cater to their specific needs and preferences.

  • Future Trend: Personalization will become a key focus in the beauty industry. With the advancements in technology, brands will offer personalized skincare, makeup, and haircare solutions. AI algorithms will analyze individual skin types, undertones, and preferences to create tailored beauty routines. Customized products will allow consumers to feel seen and valued, ultimately enhancing their overall satisfaction and loyalty.


“The Cult of Beauty” exhibition offers a profound reflection on the past and present perception of beauty. By analyzing its key points, we can make predictions and recommendations for the future of the beauty industry.

Prediction: In the future, beauty standards will become more diverse and inclusive. Technology will continue to shape the industry, with VR, AR, and AI playing pivotal roles in enhancing consumer experiences. Sustainability and ethical practices will be paramount, leading to an increase in eco-friendly options. Finally, personalized beauty experiences will become the norm as brands embrace individuality and cater to specific consumer needs.

By embracing these future trends and recommendations, the beauty industry can adapt and thrive in an ever-changing landscape, ensuring it remains relevant and appeals to a wide range of consumers.


  1. “The Cult of Beauty – Review.” Wellcome Collection, wellcomecollection.org. https://wellcomecollection.org/articles/XbbcL5QAAB81BQRZ.
  2. Malak Reggad. “The Cult of Beauty: The Aesthetic Movement 1860-1900.” Art Radar, artradarjournal.com. https://artradarjournal.com/2011/04/08/the-cult-of-beauty-the-aesthetic-movement-1880-1900-freemasons-hall-london/.