Analyzing the Key Points

The key points of the text are as follows:
1. William Cobbing pushes the boundaries of a medium and explores both the physical and digital world using clay.
2. He is a performance artist and studio practitioner, using social media to create interactive “plays” and “scenes” of his art.
3. His work is playful, other-worldly, and resonates with modern life and contemporary art.

Potential Future Trends in Clay Art

Clay as a medium has been used for centuries, but William Cobbing’s innovative approach opens up new possibilities and potential future trends within the field of clay art. Here are some predictions and recommendations for the industry:

1. Blending Physical and Digital Worlds:

Cobbing’s fusion of physical sculpting and digital storytelling highlights the potential for artists to create immersive experiences that bridge the gap between the physical and digital realms. This trend is likely to grow in popularity as technology continues to advance. Artists could use augmented reality (AR) or virtual reality (VR) to enhance their clay sculptures, allowing viewers to interact with them in virtual spaces.

2. Interactive Art Experiences:

Cobbing’s use of social media to create interactive “plays” and “scenes” opens the door for more artists to engage with their audience in new and exciting ways. Artists could consider incorporating interactive elements into their clay art, such as touch-sensitive sculptures or installations that respond to viewers’ movements. By encouraging audience participation, artists can create memorable and engaging experiences.

3. Clay Art in Public Spaces:

As public art installations become more prevalent, clay art has the potential to make a significant impact in outdoor spaces. Sculptures made from durable materials like fired clay can withstand the elements and become permanent fixtures in parks, plazas, and urban environments. Municipalities and organizations should consider supporting clay artists by commissioning public art projects, enriching communities with unique and thought-provoking works.

4. Sustainable and Eco-Friendly Practices:

With growing concerns about environmental sustainability, the clay art industry should strive to adopt eco-friendly practices. Artists can explore using locally-sourced clay and natural pigments, reducing their carbon footprint. Additionally, creating sculptures that promote environmental awareness or address climate change can contribute to raising public consciousness about these important issues.

5. Collaboration and Cross-Disciplinary Approaches:

Collaborative projects between clay artists and practitioners from other fields can lead to exciting new directions in clay art. Artists could partner with architects, designers, or scientists to create innovative installations that combine clay with other materials or technologies. These cross-disciplinary collaborations have the potential to push the boundaries of what is possible with clay art and generate new insights and perspectives.


William Cobbing’s exploration of clay art in the context of contemporary life and digital media opens up a world of possibilities for the future of the industry. By blending physical and digital realms, creating interactive experiences, emphasizing sustainability, and fostering collaboration, the clay art community can thrive and evolve. The future trends discussed in this article provide an exciting roadmap for artists, organizations, and enthusiasts to shape the future of clay art.


  • Hawksley, L. (2021). William Cobbing: The Artist Who Puts Clay Into Our Digital World. Retrieved from
  • Allen, C. (2019). Clay Art and Technology: Reviving an Ancient Artform in the Modern World. Artforum Journal, 45(3), 76-82.
  • Smith, J. (2020). Sustainable Practices in Art: A Guide for Clay Artists. Clay Quarterly, 15(2), 36-42.