Potential Future Trends in the Art Fair Industry

The art fair industry has seen significant growth and evolution in recent years, with events like Felix L.A. pushing boundaries and experimenting with new formats. As we analyze the key points and trends from the text, we can identify several potential future trends that may shape the industry moving forward.

1. Non-Traditional Venues

Felix L.A. stands out from other art fairs due to its unique venue choice. By converting hotel rooms into gallery spaces, the fair brings back the intimacy and charm of earlier art fairs while offering a distinct experience for visitors. This trend suggests that traditional convention center-based fairs may face competition from events that prioritize unconventional and immersive settings.

Prediction: We can expect to see more art fairs opting for non-traditional venues in the future, such as historic buildings, warehouses, or outdoor spaces. These alternative locations will not only provide a visually stimulating environment but also allow for more creative curation and presentation possibilities.

2. Emphasis on Group Shows

The text mentions that many dealers at Felix L.A. chose to present group shows instead of solo presentations. This shift towards collective exhibitions may indicate a response to a potentially shaky market and a desire to showcase a broader range of artists. Group shows offer an opportunity for gallerists to introduce new talent, cross-pollinate audiences, and create thematic connections between artworks.

Prediction: Group shows will become more prevalent in art fairs, enabling a diverse representation of artists and fostering collaborative experiences. Curators will play a vital role in creating cohesive narratives, highlighting emerging trends, and facilitating dialogues between different artistic practices.

3. Quality over Quantity

The text mentions that much of the artwork at Felix L.A. was mediocre, suggesting that not all the exhibitors offered exceptional pieces. This highlights the importance of emphasizing quality over quantity in future art fairs. While the number of exhibitors may attract attendees, the overall level of artistic excellence is what truly leaves a lasting impression.

Prediction: Art fairs will become more discerning in their selection processes, focusing on showcasing high-quality artwork that pushes boundaries and provokes conversations. Curatorial committees will be formed to ensure a rigorous vetting of exhibitors and their work, resulting in a more curated and cohesive experience for visitors.

Recommendations for the Industry

  1. Encourage Experimentation: Art fairs should encourage organizers to take risks and embrace innovative formats. By supporting and promoting events like Felix L.A., the industry can inspire others to think outside the box and explore unconventional venues.
  2. Promote Diversity: Art fairs should actively seek out a diverse range of artists, showcasing works from underrepresented communities. This will not only contribute to the fair’s inclusivity but also bring fresh perspectives and ideas to the forefront.
  3. Invest in Curation: Allocating resources towards curatorial expertise will help ensure a high standard of artistic excellence. Art fairs should establish curatorial committees comprised of experts from various disciplines to carefully curate exhibitions and provide valuable guidance to exhibitors.

“Art fairs have the potential to shape and influence the art world’s future. By embracing innovation, promoting diversity, and prioritizing curation, the industry can foster a thriving ecosystem for artists, dealers, and collectors alike.”

By analyzing key trends and making recommendations, art fairs can adapt and thrive in an ever-evolving industry, offering visitors unparalleled experiences and forging new paths for artistic expression.


  • Artsy. (2022). The Most Exciting Artworks at Felix L.A. 2022. Retrieved from https://www.artsy.net/article/artsy-editorial-exciting-artworks-felix-la-2022
  • Artnet News. (2022). From a Fresh Venue to Fresh Art: 7 Pieces That Stood Out at Felix L.A. 2022. Retrieved from https://news.artnet.com/market/felix-la-2022-highlights-2107901
  • The New York Times. (2022). Art Presentation With a New or Fading Gloss. Retrieved from https://www.nytimes.com/2022/02/19/arts/felix-la-frieze-los-angeles-art-fairs.html